Email Badassery

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What's Included Accordion

What's Included

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Support & Feedback: Monthly coaching feedback to answer your questions, review your content, make recommendations, and confirm you are on the right track with your strategy. (Value $1500/year)

Conversion-Focused Content: Great emails convert because they're unique and specific to your business, your products, and YOUR CUSTOMER. Before you create sub-par emails that don't work quite as well as they could… I'll take you through some deep prep work to ensure you know what to say and when to say it for maximum impact. In addition to the actual written content of the emails, we'll explore what assets you'll need for your emails so they're all ready to go by the time you need to set up your flows. (Value: $1500)

List Growth Strategies: Emails are great, but they do require people going through them to make money. There are lots of different ways to grow your email list but I find focusing on a handful consistently will drive better results than trying to do them all. You'll nail this down first so you know what forms and any special flows to create or considerations you'll need when setting up the rest of your program. (Value $197)

Design Inspiration, Strategy & Tips, and Tricks: I absolutely get the FOMO that comes with seeing pretty emails. The good news is, you get to have pretty emails too. I'll show you how you can create stunning on-brand emails in every email marketing platform, without risking usability or deliverability. You don't need to be a graphic designer or html coder to accomplish this. I'll even show you real-life examples of emails I've designed for clients so you can see what's possible. We'll also talk about easy ways to adapt your design to dark mode which is preferred by 36% of Apple Mail users and 90% of Android users. (Value $497)

A Suite of Kick-Ass Email Automations: By the end of this program you'll have created & optimized a full eCommerce automation suite designed to make you money while you sleep and that you can be proud of! Most of my clients tell me they feel like they have a real, big girl business once these are done. (Value priceless) Custom Flow Options Every business, product, and customer is different which means not all email programs will look the same. We'll identify potential bonus flows you can create to reach your business goals, promote your offers, and make sure no customer is left behind. (Value: PRICELESS)

Ongoing Optimization: Email automations are amazing because they run on auto-pilot and are set it and forget it… ish. I still recommend you check back with your flows periodically to see how they're performing and make adjustments along the way. I'll provide you with some additional resources and recommendations for how to monitor their performance, when you should do it, and how to make quick adjustments and create tests to consistently improve your results. (Value $500)

I suck at writing, will this still work for me?
First off, you probably don’t actually suck at writing. More likely, you’re over thinking it, feeling like you have to speak a certain way, or be a conversion copywriter to see success.

How am I so sure? Because I was you and I totally get it.

Here’s what I’ve learned after 20+ years in retail and marketing. The BEST words to use in your copy are the words YOUR CUSTOMERS ARE ALREADY USING.

Don’t worry. Part of the pre-work I provide you before you create any email content will be uncovering the perfect words to use in your emails.
Will You Provide Swipe Files or Templates for What to Say?
Nope… well sort of. Here’s my problem with swipe files and templates. They’re written in someone else’s voice which can be difficult to tweak, and it keeps you feeling like you need more swipes and templates to continue to create emails. If you’ve used them before but you’re still here reading this page - you know I’m right.

It’s kind of like when you try an outfit you saw on Insta, a tablescape on Pinterest, or a Canva template for social. For some reason, that outfit just ain’t cuttin’ it when you look in the mirror, the tablescape doesn’t look quite as polished as it did in the photo, and that template still looks like it was designed by an amateur.

While I will give you some inspiration for what to write in your emails, my goal is to teach you the STRATEGY behind the message in each email so you can create the content on your own, speaking directly to YOUR customer, in YOUR voice.

I know… at first you’re not gonna be happy about it - but I promise, once you get over that initial hump it will make every email and piece of content you create from here on out SO MUCH EASIER.
Will this work for (enter product type here)?
The genius behind this program is that you’ll be creating emails based on your specific business product, and customer. As long as you sell a physical product on your own website (not a marketplace-only business) this will work for you.
Is this only for Klaviyo users?
No! The concepts and strategies we’re covering in this course can be applied to any eCommerce-focused email platform. Admittedly, I know Klaviyo much deeper than most platforms so from a tech perspective I have more resources I can send you for those kinds of answers. But not being on Klaviyo should not stop you from joining.

The most important thing about your platform is that it is deeply integrated with your eCommerce platform and can store data about your customers including any product & purchase data, rewards data, and quiz answers if you have them.

While what you learn in this program can still be applied in a simpler manner to a non-ecommerce-focused platform such as Flodesk, it’s just not robust or integrated deeply enough with eCommerce platforms for you to implement all the strategy or get full value.
How Long Before I Make My Money Back?
That depends on the current state of your business. If you’re brand new and don’t have traffic running through your email automations, they can’t make you money. Essentially, the more traffic you have, the faster your return will be.

That being said, having all your emails in place from the start, will fast-track your success once you start getting more traffic to your eCommerce store.

Automated emails are the safety net, the catch-all for the rest of your marketing activities. If you don’t have these set up before you start driving a ton of traffic to your site - it’s like pouring water into a leaky bucket.
Will You Show Me How to Set Up the Emails?
Yes and no. I will cover general platform agnostic information such as using conditional splits, when to remove or exclude people from specific flows, how often they should repeat a flow, etc.

But I won’t be providing step-by-step tech tutorials or instructions for how to set the emails up in your specific email marketing platform. I can’t be an expert in every piece of tech. That being said, I do know a good amount about the main platforms I recommend and can let you know when you might have to adjust your strategy based on the platform you’re using.

If you’re a Klaviyo user I do recommend you snag my Klaviyo Badassery course which is very tech-focused. If you’re not super comfortable on your platform, I would create the strategy first and then reach out to your platform’s customer support or refer to the platform’s documentation to get it set up.
Do You Have a Refund Policy?
Not for this first round. If you have any questions about the program and if it’s the right fit for you please DM me on Instagram and let’s chat about it.

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